New Windows Phone from HTC subsidizes MTS

MTS announced a new campaign to encourage consumers and Windows Phone 8X 8S from HTC in the company stores. This is not the first joint stock companies, last year received a similar offer, all customers HTC Sensation, which acquired it in the salons of the operator. What do we offer one of the representatives of the "big three" at this time?
Operator MTS has announced the launch of sales promotions on new Windows Phone 8X and 8S. It is held on the federal level, so that by purchasing any of the new Windows Phone from HTC FurLand MTS in any place of Russia can get some return spent on the purchase of assets. The money will be returned to the account of the MTS, so that part of the offer to be a subscriber of the operator. The amount will depend on the model of the product purchased, 8S available for the monthly income to the account of 200 rubles, the flagship 8X bring the owner of 400 rubles per month. Payments will be made within 10 months after the purchase, that is, in the end the owner of Windows Phone 8S receive 2,000 rubles, and 8X - 4000 rubles. Of course, this money can not be cashed, only to spend on services.For MTS is not such a bad aid, in fact the company returns from 1/7 to 1/6 (depending on model) cost smartphone. Operator itself this action kills two birds. First, it increases the sales of devices through its own channels, smartphones partially branded MTS, contain its services. In addition, a good sale gives good results in the financial statements to shareholders. Secondly, the buyer of such a device morally bound to the operator, he was sorry to lose even this small amount due to the transition to a competitor.By the way, after the introduction in late 2013 subscriber smooth transition between operators preserving number of such actions should increase.











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